The new Toyota Avensis builds on the spaciousness, practicality and  fuel efficiency of the current, third generation model.
It  features a bolder and more refined exterior design, and interior  improvements to finish quality, comfort and Noise, Vibration and  Harshness (NVH). Driving dynamics have been enhanced, and a revised  grade structure offers even greater value for money. In addition to that  Toyota is introducing the Touch and Go Plus, a further advancement of  its existing affordable multimedia system.
The best-selling  variant of the Toyota Avensis' six engine line-up, the 2.0 D-4D  turbodiesel, has been revised to deliver significant improvements in  fuel consumption and CO2 emissions. With a tax threshold set at 120 g/km  in almost a third of European countries, the 2.0 D-4D's 119 g/km brings  generous tax benefits to both private and fleet buyers.
With a  choice of two body styles, three diesel and three petrol engines, three  transmissions and four model grades, the Toyota Avensis has been  specifically tailored to the European market. The D-segment demonstrates  a 70% focus on diesel powertrains, a 64% bias in favour of fleet sales  and a preference for the wagon body style with over 50% of customers.
Designed,  engineered and built in Europe, the Toyota Avensis was first launched  at the end of 1997 and has since firmly established itself in the  European D-segment. It sold 70,585 units throughout the region in 2010,  representing a segment share of around 6%
Both sedan and wagon versions of the Toyota Avensis are just 15 mm  longer than their predecessors, but have been extensively restyled to  give them a more elegant and athletic appearance.
The Toyota  Avensis represents the first implementation of a new Toyota design  language which is based on two key pillars: Under Priority frontal  design featuring a trapezoid grille opening, which focuses attention on  the lower part of the car for a distinctive, more assertive appearance,  and a Keen Look approach for clear, intelligent and expressive styling.
A  bolder, more refined frontal treatment features the distinctive new  face of the next generation Toyota family. Key to the new Under Priority  design direction is a change in the proportions of the upper and lower  grilles, with the emphasis now placed on enlarging the latter for a  dynamic, more aggressive look.
Beneath a wider and more powerful  upper grille design, the lower bumper has been expressively sculpted  with a strong, protruding centre section housing a large air intake to  give the vehicle a wider stance.
In conjunction with the crisp,  Keen Look detailing of integral foglamp pockets placed at the bumper  extremities, the design gives the Toyota Avensis a wider, more  purposeful stance and a more ground-hugging appearance.
Narrower,  more expressive headlamps emphasise the sleek, elegant proportions of  the new design. The new headlamps now incorporate Daytime Running  Lights, strengthening the Keen Look styling of the new front treatment.
To  the rear, the Toyota Avensis sedan features a newly designed rear  bumper incorporating a centre guard. A new, sleeker, chromed license  garnish design adds a further touch of elegance.
Using LED  technology to emphasise the Avensis' Keen Look detailing, both  combination lamp clusters and foglamps have been restyled for greater  prominence and visibility, reinforcing the wide, stable stance of the  new design.
New wheel treatments and an expanded colour range  further enhance the Toyota Avensis' exterior design. 16" steel wheels  feature a new cap design, whilst the existing 16" and 17" Fuji alloy  wheels have been enhanced through new colour and machine facings  treatment resulting in a dual-tone colour effect. The other 17" and 18"  alloys also benefit from a new, darker colour treatment.
One new  exterior colour has been added to the range; the standard Red being  replaced by a deep, premium Dark Red which brings added maturity to the  new model range.
INTERIOR DESIGN ― Sophistication and  Comfort
Within a cabin already praised for its comfort,  roominess and practicality, the Toyota Avensis benefits from improved  perceived quality across the model range, and upgraded upholstery in a  choice of new colours.
The appearance, touch and feel of the  entire dashboard have been improved. The centre console layout has been  redesigned to improve the switchgear layout and operability. The central  air vents have been redesigned and now share the new metal paint finish  of the centre console itself, and the side air vents have become chrome  trimmed.
The tactile quality and feel of frequently handled parts  such as the door trim gripping area, switchgear and the front console  all benefit from new, higher quality ornamentation. The driver's  instrument dial backlighting has been changed from amber to a higher  quality white, and the rear console box lid upholstery has been changed  from polyurethane to leather.
The front seatback side support  shape has been redesigned for better lateral holding performance,  greater comfort and reduced fatigue, and the seat upholstery has been  upgraded throughout the model range.
Entry level fabric seat  upholstery has been enhanced to offer higher, Sol grade trim quality,  Sol grade fabric now features Executive grade trim, Executive grade  fabric has been upgraded to a newly introduced Alcantara finish, and  Premium grade seats are now finished with high quality perforated  leather inserts for improved comfort.
Lightening the overall  ambience within the Toyota Avensis' cabin, the leather upholstery is  available in a choice of two new colours, Light Grey and Warm Grey in  addition to the already existing Black one.
MULTIMEDIA  SYSTEM ― Affordable Touch Screen Interface
The Toyota  Avensis benefits from Toyota's unique range of affordable, touch-screen  multimedia equipment; Toyota Touch, and the Toyota Touch & Go and  Toyota Touch & Go Plus navigation systems.
Toyota  Touch
Designed from scratch with all-new hardware and  software, Toyota Touch is a 6.1 inch, full colour, touch screen  interface which gives centralised control of numerous vehicle functions  as well as connectivity to external devices such as mobile phones and  portable music players.
Fitted as standard to the Toyota Avensis  from Sol grade, Toyota Touch is designed to offer the widest possible  range of interactive functions without the added expense of an integral  satellite navigation system.
Toyota Touch & Go
Building  on the Toyota Touch multimedia base unit and unique to the mainstream  market, Toyota Touch & Go offers customers a full map navigation  system which represents the best value for money on the market.
Available  in 14 languages, Toyota Touch & Go was developed in Europe, with  European customers in mind.
Considerably less expensive than  traditional multimedia systems, it includes all the most popular  navigation functions, such as advanced traffic coverage, and speed and  safety camera warnings.
Using a compatible mobile phone, via  Bluetooth, Toyota Touch & Go also offers on-board connectivity to  Google Local Search -the largest and most up-to-date search database in  the world.
Via Google Maps, destinations may be input remotely  from home or office, and Points of Interest may be downloaded for entry  as destinations.
The installation of Touch & Go also upgrades  the multimedia base unit with the addition of an SMS on-screen send and  receive function incorporating a contact person image display.
Several  Apps are already available to download, including fuel prices, weather  and parking space information.
Toyota Touch & Go has been  designed specifically to be both affordable and flexible. The system can  be easily updated with the newest functions, updated maps and the  latest Apps, as they become available.
Toyota Touch &  Go Plus
Fitted as standard to Premium grade models and  making its world debut in the Toyota Avensis, Touch & Go Plus adds  numerous new, advanced technology features to Toyota's remarkable  touch-screen multimedia system.
It features advanced voice  recognition for navigation address input, one-shot destination entry,  music search and play, and phone contact search and call.
It also  incorporates email send and receive, a text-to-speech message readout  facility, a calendar and, through a Gracenote database, a 'Play More  Like This' music function.
Enhanced satellite navigation mapping  incorporates 3D city modelling and landmarks. The additional Traffic  Patterns database uses the average speed on road depending on time, day  and month to optimise your trip.
GRADE STRUCTURE ― Greater  Quality and Value for Money
The new Avensis model range  will be available in four grade levels - Avensis, Sol, Executive and  Premium. Every grade has been revised to deliver greater value for money  through improved levels of standard equipment and enhanced sensory  quality.
Avensis Grade
The current  generation Avensis' generous standard equipment specification is  enhanced by the adoption of integral daytime running lights and USB  connectivity. Seat upholstery quality has been upgraded by the addition  of Sol grade trim, and the sensory quality of the centre console has  been improved with a new, silver upper panel and matt black lower panel  paint finish.
An expanded options list now features front  foglamps, and a Comfort Pack which includes cruise control, a leather  steering wheel and a 6-speaker CD stereo system with Bluetooth  connectivity.
Sol Grade
To the enhanced  Avensis grade specification, Sol grade adds Executive grade quality seat  trim, an all-silver centre console paint finish and machine-faced 16"  and 17" alloy wheels. The Toyota Touch Display Audio is equipped with a  rear parking camera.
Options include the Touch & Go navigation  system, rear parking sensors, High Intensity Discharge (HID) headlamps  with an Adaptive Front Lighting System (AFS) and a panoramic roof.
Executive  Grade
To the improved Sol grade standard specification,  Executive grade adds a nickel and wood centre console finish, Alcantara  seat trim with leather bolsters, and a new, darker coloured 17" alloy  wheel finish.
Amongst the options available are an 11-speaker  Display Audio system with rear parking camera, a choice of Touch &  Go or Touch & Go Plus navigation systems, High Intensity Discharge  (HID) headlamps with an Adaptive Front Lighting System (AFS) on 2.2  litre versions with automatic transmission and a Pre-Crash Safety (PCS)  system incorporating Adaptive Cruise Control (ACC), Lane Keep Assist and  Lane Departure Warning.
Premium Grade
Further  augmenting the Executive grade specification, Premium grade adds  perforated leather upholstery in a choice of Ice Grey, Warm Grey or  Black colours. Ice Grey is combined with a bright silver centre console  finish, Warm Grey and Black with a warm nickel finish.
High  Intensity Discharge (HID) headlamps with an Adaptive Front Lighting  System (AFS), a Touch & Go Plus navigation system, an 11-speaker  Display Audio system with rear parking camera and new dark finish 18"  alloy wheels are all fitted as standard.
DRIVING  PERFORMANCE ― Enhanced Driving Dynamics and Improved 2.0 D-4D
Further  improvements to ride comfort and driving dynamics were fundamental  goals in the development of the Toyota Avensis.
The new Toyota  Avensis benefits from increased body rigidity, improved aerodynamics and  NVH insulation, greater seat comfort, revised front and rear  suspension, and an improved Electric Power Steering (EPS) system. In  combination, these engineering enhancements deliver greater ride  comfort, improved handling agility, and the promise of a more engaging  driving experience.
The best-selling variant of the Avensis' six  engine line-up, the 2.0 D-4D turbodiesel, has been revised to deliver  significant improvements in fuel consumption and CO2 emissions. This not  only lowers the Total Cost of Ownership, but also -with a tax threshold  set at 120 g/km in almost a third of European countries and the 2.0  D-4D generating just 119 g/km- brings generous tax benefits to both  private and fleet buyers.
Increased Body Rigidity
The  use of high-tensile steel in key locations throughout the bodyshell  combines light weight with high structural rigidity. Spot welding points  have been added to the rear door and luggage compartment openings to  further enhance body rigidity and steering stability.
Enhanced  Aerodynamics and Low Rolling Resistance Tyres
The  comprehensive use of aerodynamics components throughout the exterior  both enhances handling stability and agility and -through low drag  coefficients of just Cd 0.28 for the sedan and 0.29 for the wagon- helps  reduce fuel consumption and CO2 emissions.
Allied to the use of  extensive underbody covers, front and rear wheel arch spats and a rear  boot lip spoiler, the new Avensis benefits from the adoption of an  aero-step design to the front bumper to suppress lift and turbulence. In  addition, aero-stabilising fins located at the base of the A pillar and  integral to the design of the new rear combination lamps help smooth  the flow of air down the sides of the vehicle and away from the rear,  enhancing stability.
Without sacrificing ride comfort, handling  performance, noise or braking distance, both the fuel consumption and  CO2 emissions performance of 2.0 D-4D versions equipped with a Diesel  Particulate Filer (DPF) are further improved by the adoption of low  rolling resistance tyres.
Improved Seat Comfort and NVH  Insulation
Front seat comfort has been improved through a  change in the shape of the seatback side support, enhancing both  initial fitting comfort and lateral support when cornering.
All  occupants further benefit from substantial improvements to sound  insulation in the Toyota Avensis, which help to deliver a quieter, more  refined cabin environment.
The shape of the dashboard inner  silencer has been changed to reduce the gap and it has been extended in  the transmission tunnel area, the heavy layer dash inner silencer has  been extended upwards, the heavy layer floor carpet has been extended  towards the inner dash silencer, and sound absorption material has been  added to the fresh air duct.
This additional insulation  significantly reduces noise transmission from the engine bay, most  notably in conjunction with the noise reduction improvements to the  turbo charger, glow control and combustion chambers of the 2.0 D-4D  engine.
Revised Front and Rear Suspension
The  new Avensis retains the same, proven, front McPherson strut and rear  double wishbone suspension layout of its predecessor. However, both  front and rear suspension systems feature significant improvements to  enhance ride comfort and handling performance.
The front  suspension subframe mountings have been optimised for better handling  and steering feeling with increased steering response. The strut  features a dual path upper support and the front shock absorber has been  re-tuned, improving damping performance and ride comfort.
The  double wishbone rear suspension combines a lightweight design with  compact packaging to maximise luggage compartment loadspace.
The  shock absorber has been re-tuned to improve ride comfort and handling  performance. And the rear anti-roll bar diameter has been increased from  22 to 23 mm, enhancing body control and response to steering inputs.
Retuned  Electric Power Steering System
The Toyota Avensis'  Electric Power Steering has been comprehensively revised to provide  sharper vehicle response, improved steering feel and a more engaging  driving experience.
The steering gear ratio has been changed from  49.9 mm/rev to 54.2 mm/rev. This reduction in lock-to-lock revolutions  not only provides more direct steering, but also improves agility and  manoeuvrability under urban driving conditions.
The rigidity of  the steering gear sub-frame mounting has been increased to improve both  steering feel and vehicle response. And both the EPS Assist force and  Electric Control Unit mapping have been modified to enhance steering  feel and better coordinate steering input and vehicle response.
Six  Engine Line-up with improved 2.0 D-4D turbodiesel
Meeting  a wide range of D-segment customer needs, the new Toyota Avensis shares  the six powertrain range of its predecessor; three petrol and three  diesel engines offering the performance- and economy-enhancing benefits  of Toyota Optimal Drive.
Toyota Optimal Drive showcases a  combination of wide-ranging advanced technologies and internal  improvement programmes designed to optimise the balance of performance  and driving enjoyment with fuel economy and low emissions.
These  diverse core technologies focus on three key aspects of powertrain  development: Firstly, the reduction of powertrain weight through the use  of super-lightweight and highly compact engine components and  transmissions; secondly, the minimisation of mechanical losses through  the reduction of friction throughout the drivetrain; and, thirdly, the  maximisation of combustion efficiency.
In recognition of the  diesel powertrain's dominance of the D-segment, representing over 70% of  the mix, Toyota has extensively revised its 124 hp 2.0 litre D-4D  turbodiesel, which is now available with a Diesel Particulate Filter  (DPF) and complies with Euro 5 emissions regulation standards.
The  unit features a new turbocharger with a lower friction bearing system  and an electric actuator, and the torque characteristics of each gear  have been adjusted. As a result, low rpm torque has increased from 234  Nm to 280 Nm at just 1,400 rpm, offering a marked improvement in higher  gear throttle response.
CO2 emission-reducing lubrication and  cooling circuit improvements include a 2-stage pressure oil pump with  improved oil jet, an optimised water pump with a reduced flow rate, and a  twin-chamber oil pan to improve engine warming speeds. Exhaust  emissions are further lowered through a new glow plug control strategy  and improvements to the construction and coating of the DPF.
The  use of a resin cylinder head cover, oil cooler bracket and water pipe  reduce engine weight by 3 kg. The reduction of friction through the  adoption of a low friction vacuum pump, a low friction timing chain and  low viscosity oil further enhance fuel efficiency. And combustion  improvement through a new piston bowl shape and the new glow strategy  has perceptibly lowered engine NVH.
Overall, the engine is quieter  and torque delivery has become more linear, yet fuel efficiency has  improved and CO2 emissions have been lowered by some 15% -from 139 to  only 119 g/km- in both sedan and wagon versions of the new Avensis.
This  marked reduction in CO2 emissions has significant Total Cost of  Ownership implications. A taxation threshold of 120 g/km exists in  almost a third of all European countries, and the revised 2.0 D-4D  unit's 119 g/km CO2 and 4.5 l/100km average fuel consumption figures  offer tax benefits for both private and fleet drivers.
In addition  to the revised 124 hp 2.0 D-4D turbodiesel, the new Toyota Avensis' six  powertrain range further comprises a 150 hp, 2.2 D-4D unit available  with either a Diesel Particulate Filter (DPF) or a Diesel Particulate  and NOx Reduction filter (DPNR), a 177 hp 2.2 D-4D DPNR variant, and a  choice of 132 hp 1.6 litre, 147 hp 1.8 litre and 152 hp 2.0 litre petrol  engines.
All engines are mated to 6-speed manual transmissions.  The 150 hp 2.2 D-4D DPNR unit may be optionally equipped with a 6-speed  automatic transmission, and both 1.8 and 2.0 litre petrol engines may be  fitted with Toyota's Multidrive S continuously variable transmission  with steering wheel mounted paddle shift.
Electric Parking  Brake
All manual transmission versions of the Toyota  Avensis feature an Electric Parking Brake (EPB). The EPB combines an  existing auto release function with a new, auto apply function which  engages the parking brake when the ignition is turned off.
SAFETY  ― Advanced Driver Assistance Technologies
The new  Avensis shares the world-class safety performance of the previous  generation vehicle, which was awarded a maximum, 5-star rating in the  2009 Euro NCAP crash test programme.
Toyota is committed to  providing the highest levels of active, passive and pedestrian impact  safety standards, and took the lead in the development of several  advanced new safety technologies such as pre-crash safety, lane  departure warning and lane keeping assistance systems.
Advanced  Pre-Crash Safety System
An Advanced Pre-Crash Safety  (PCS) system is available as an option on Executive and Premium grade  2.2 litre D-4D 150 6-speed automatic transmission models. It employs a  millimetre wave radar sensor to scan the road ahead, recognising  potentially dangerous objects and assisting the driver in reducing the  chances of a collision.
If there is a high possibility of a  collision, PCS will alert the driver and, when he begins to brake,  provide braking assistance to supplement his own braking effort,  simultaneously activating the seatbelt pre-tensioners. If the driver  does not brake and a collision is inevitable, the system will  automatically apply the brakes to reduce impact speed.
Adaptive  Cruise Control
Adaptive Cruise Control (ACC) works in  tandem with the PCS system. It will automatically maintain a selected  distance from the vehicle in front. Once the road ahead is clear, the  Avensis automatically returns to its original cruising speed.
Lane  Departure Warning and Lane Keeping Assist
Completing the  advanced safety specification of the 2.2 litre D-4D 150 6-speed  automatic transmission Executive and Premium grade models, PCS is  further complimented by Lane Departure Warning (LDW) and Lane Keeping  Assist (LKA) systems.
Using digital camera technology mounted  behind the driver's rear view mirror, these systems can help to prevent  unintended lane changes by first giving an audible and visual warning  and then applying corrective steering torque to help the driver remain  within a chosen lane.
Additional Active Safety Systems 
All  new Avensis versions are fitted, as standard, with an Anti-lock Braking  System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist  (BA), Traction Control (TRC) and Vehicle Stability Control (VSC+).
EBD  works with ABS to ensure that the most effective brake force is applied  to each wheel, according to road conditions. By preventing the wheels  from locking, EBD helps to maintain sure-footed stability during  cornering and braking.
BA identifies the need for, and applies,  additional braking force if the driver fails to apply sufficient force  during emergency braking, or releases brake pressure too soon.
TRC  monitors and controls the amount of power that is applied to the road  through the car's wheels. If the system detects that one or more wheels  is about to lose traction it instantly determines the best way to  restore traction to that wheel, either by decreasing the power being  sent to the wheel that is about to spin or, in more extreme cases,  momentarily braking the wheel until it regains traction.
VSC+ is  designed to prevent loss of car control when entering a corner too fast  or in slippery conditions which might lead to a skid. Via sensors  monitoring car body rotation, wheel speed and brake pressure, the system  assesses vehicle stability and the proximity of either an understeer or  oversteer slide.
The system restores stability by automatically  adjusting engine output and applying smoothly modulated braking to the  appropriate wheel individually, and by providing assist torque through  the Electric Power Steering (EPS) to help the driver make the correct  inputs to restore vehicle stability.
Adaptive Front  Lighting 
New Avensis model equipped with High Intensity  Discharge (HID) headlamps are fitted with an Adaptive Front Lighting  System (AFS). Calculating where the vehicle will be in three seconds  time according to steering operation and vehicle speed, the system  swivels the low beam projector headlamps in response to steering input,  helping to illuminate a bend as the driver steers into it.
AFS is  also equipped with a dynamic levelling function, which automatically  maintains a constant beam height. The combination of these two functions  achieves optimum light distribution in all driving conditions.





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