3 Product Launch Ideas Designed to Deliver Primo Result

By Stephanie Meacham


There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors.
Your choices for promotion may seem obvious. There's the traditional mass mailing. You could opt for a coupon insert in the local papers. Or you could break the mold and add one (or all) of these 3 product launch ideas to the mix and see primo results.
1. Point-of-Purchase
I know. Point-of-purchase displays are nothing new when it comes to p
roduct launches. But adding inflatable product replicas to each booth will certainly shake things up. Just think about the increased presence you'll have when you add a 12-foot-tall bottle of mosquito repellent set up right beside the display where coupons are distributed. You'll not only attract passersby that are within eye shot, but also draw curious fishermen and campers from clear across the warehouse superstore.
2. Inflatable Kiosks
Kiosks are particularly effective when used with sample giveaways. Custom branded and enhanced with an inflatable product replica, they deliver a one-two punch: exceptional visibility and the practicality of having space to pour sips of soda, hand out handy wipes or give away gizmos.
But what if you're taking in instead of giving out? Kiosks are great for that as well. Design yours with a "countertop" for receiving entries to a drawing, accepting subscriptions to your magazine or newsletter, selling products direct to consumers or any number of other activities. Better inflatables manufacturers are fully capable of designing and producing kiosks that have product replicas built into them. In addition, kiosks can be configured in walk-up and walk-in styles.
3. Inflatable Product Replica / Inflatable Tent Combo
Another combo guaranteed to wow crowds is the inflatable product replica / tent twosome. When you use these two separate inflatables together, you get a dynamic duo that offers all sorts of flexibility. Just as with the point-of-purchase display, the use of an inflatable product replica outside your tent is like a beacon on a foggy night. It breaks through the standard landscape so effectively customers can't help but take notice.
An inflatable dome is a welcoming site that - when equipped with tables and chairs - begs consumers to stop, sit and chat for a while. This creates a captive audience just waiting for a representative from your company to pull up a chair and make some new loyal fans.

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