Hyundai looks set to transform the way its brand has traditionally  been viewed in Europe through the launch of the dynamic all-new Hyundai  i40, unveiled on the global stage for the first time at the 2011 Geneva  Motor Show.
Designed and engineered at the company's European  R&D headquarters in Rüsselsheim, Germany, the D-segment i40 will  move Hyundai towards a 'modern premium' positioning on the continent,  providing consumers with high-end features and vehicle quality at  accessible prices.
The 4.7-metre long Hyundai i40 will first go on  sale in wagon form, supported by Hyundai's industry-best, fully  transparent Five Year Triple Care assurance. This package attracted  European consumers to the brand in 2010 through its combination of a  five-year unlimited warranty, five years of roadside assistance and five  years of vehicle health checks.
'New Thinking. New  Posiibilities.'
"The all-new i40 perfectly captures the  spirit of Hyundai's new brand slogan 'New Thinking. New Possibilities.'"  said Allan Rushforth, Senior Vice President and COO of Hyundai Motor  Europe. "The i40 is a sign of how far Hyundai has come in recent years,  and truly embodies what we mean when we talk about being a 'modern  premium' brand.
"It could be argued that i40 is our most  significant new car for several years.  We're extremely excited about  bringing it to market, and we think it will be a hit in Europe's  notoriously competitive D-segment. By launching the car in wagon form  first, a body style responsible for over 50% of sales in this segment,  we're looking to make an immediate impression with European motorists,"  Rushforth added.


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